Introduction
The Diploma in Media and Political Marketing aims to enhance expertise and build capacities in the fundamentals of media and its various tools, along with skills in political marketing. It covers the foundations and types of political communication and explores the essential skills that media professionals should possess, based on practical experiences and field trials. This program is delivered by a select group of experts, academics, and specialists in the field.
Diploma Modules
1. Introduction to Media and Its Tools:
Definition of media and its significance in the modern era.
Types of media (traditional and digital).
The role of media in shaping public opinion.
2. Skills in Political Marketing:
Strategies for political marketing and how to implement them.
Utilizing media in electoral campaigns.
Analyzing the target audience and effectively directing messages.
3. Foundations of Political Communication and Its Domains:
Concept of political communication and its importance in public life.
Types of political communication (formal and informal).
The impact of media on political communication.
4. Public Opinion and Its Measurements:
Concept of public opinion and how it is formed.
Tools for measuring public opinion and data analysis.
The influence of public opinion on public policies.
5. Specialized Media Skills:
Developing skills in writing and media editing.
Techniques for presenting and speaking in media programs.
How to engage with media and communicate with the audience.
Learning Method
Distance Learning: Lectures are offered through a comprehensive online platform, allowing students to study the content at their convenience.
In-Person Learning: Available for those interested in attending classes directly at the college premises.
Program Evaluation:
Electronic Written Exam: An electronic written exam will be conducted at student locations for all participants, assessing their comprehension of the course material.
